Transformational Results... for you AND your patients!
Value Based Care : Discover the key to a thriving practice...
With an ethical, effective and genuine Patient-Centred Approach
Better Outcomes
More Referrals
A Happier You!
Chris presents these very important topics so well. Thorough and very well thought through whilst still entertaining, with lots of stories to keep you focused on the patients - and to cement the new knowledge in your head...
These ideas are a must for any clinician - regardless of your way of practising.
- Ulrik Sandstrom, BCA Board Member and Elite Sports Chiropractor
Chiropractic has some big problems!
Most Strategies Are Unethical
The loudest voices in the profession boast about "Patient Management Programs". Their claims are far-fetched, and their methods don't sit right with honest clinicians - psychological tactics, sales scripts or downright unethical manipulation.
Traditional strategies don't work anymore
Perhaps you've been lucky enough to find a mentor to to teach you how they explain their care to patients. But many of these are clinic owners, who built their businesses using out-of-date techniques. They also lean on their reputation, which took decades to develop.
"You can either earn well or sleep well"
Many clinicians end up feeling they must choose between their patients best interests and their income. They're determined not to be seen as "one of those" practitioners, and put a ceiling on their growth. They focus on their patients, and try to ignore the subtle frustration they feel.
I spent years in this place myself. I get it!
But there is a Better Way!
As it turns out, there is a wealth of research out there on effective, ethical communication. It’s just that most of this knowledge sits outside of our profession. These techniques have been tested for years in the real world, with thousands of patients. I’ve studied these various approaches and worked out how to apply them "in the trenches".
This has resulted in the development of specific strategies and protocols, within the framework of "Value Based Care". This patient centred paradigm allows practitioners to create strong therapeutic relationships in a totally ethical manner. This is what I teach.
Meet Chris
I help Clinicians get better results through honest, ethical and effective communication. I've been training colleagues since 2013, both with the Royal College of Chiropractors Specialist Pain Faculty, and independent seminars throughout the UK.
I've spoken internationally on communication skills and patient-centred care. I'm currently the lead Tutor for the Royal College's South East Thames Faculty, a guest lecturer at London South Bank University, and recently collaborated with the Royal College in the development of their new Communication Practice Standards. I was the winner of the British Chiropractic Associations "Chiropractors Chiropractor" Excellence Award in 2022.
In 2017 I launched Patient Centred Training to provide more educational opportunities for colleagues. Since then I've gone on to train hundreds of clinicians to effectively connect and build trust with their patients.
Introducing...
With over 40 hours of both live and on-demand content available, the Happy Patient Project is the most in depth and comprehensive program for ethical, patient-centred practitioners. Drawing from multiple disciplines and techniques such as Value Based Care, Motivational Interviewing, and Person Centred Theory, you'll discover the most up to date and effective framework that builds trust, effectively explains your care, and empowers patients to improve their lives - all tailor-made for your chiropractic practice.
The program is delivered over the course of a year, enabling you to truly master and integrate these skills. No more quick fixes and short term boosts that don't last - this is an investment that continues to reward you (and your patients!) for the rest of your career.
See What Others Have to Say:
Dr Stephen Hulme
Written out an example RoF script, and then ruthlessly edited it down
"Absolutely brilliant... it's made my practice much more fun and much more easy - the number 1 course to do!"
Dr Fiona Williams
“A brilliant course… retention has definitely improved, which has not only made me busier but massively improved my confidence”
Dr Stefaan Vossen
Welcome to the Happy Patient Project! In the coming weeks and months, you'll learn how to get better results for you and your patients. I'll show you how to really connect with your patients at a deeper level, and explain your care in simple, easy to understand terms that inspire confidence and enthusiasm from every patient.
But first, we need to make sure you're in the best place to do that. These first couple of lessons will show you how to get the most out of this course, and ensure you've got a solid foundation to build your patient-centred skills on.
Got a question? Just get in touch!
Email me: chris@patientcentred.co.uk
Voxer ID: cchipp405
Chat on Telegram: www.t.me/ChrisChippendale
Have you joined the Private FB group? This is a great place to ask for help, discuss concepts with other practitioners, or just share tips and wins with each other!
Also, a quick note - make sure you press "Mark Complete" after finishing each lesson to unlock the next one.
“Incredibly successful… I cannot express how incredibly valuable this has been for all of us!”
Dr Caroline Elphick
“I genuinely believed I was great at communication… I learned so many things I could improve upon, that I’d never even thought about!”
So, Why This Course?
UPGRADED and expanded for 2023
Bigger and better than ever before! Get access to every course, webinar, and program I've created, in one place. You'll also get the latest up-to-date strategies for connecting with your patients. And unlike a regular weekend seminar, you'll be utilising these skills in your practice as you go!
Saves you time and effort
Learn online, from the comfort of your own home. No more long journeys, paying for hotels and giving up your weekends! You learn at your own pace, and have lifetime access once you complete the course.
Personal Attention Support, and Accountability
You'll get personal support from me, keeping you on track and troubleshooting any obstacles along the way. The course is designed so that it keeps you accountable, and you'll have lots of bonus implementation resources to help you put these skills into practice, day-to-day with your patients.
By The End Of This Program, You'll Be Able To...
In short, you’ll become a more effective, fulfilled and successful practitioner!
100% Money Back Guarantee for 30 Days
Purchase With Confidence... It's Risk Free!
This is by far the single most valuable and content-rich program I've ever put together. You're either fully satisfied - head over heels thrilled with your results - or just message me in the first 30 days for a full refund.
- Stephen Hulme, MChiro DC
Doctor of Chiropractic, The Medical
The Best Chiropractic Communication - wish this was taught in college! Significantly improved patient satisfaction and ease of patient care. Thank you so much Chris!"
- Veneta Vanicek, DC
Doctor of Chiropractic, Backworks
I really enjoyed this course... It is making a huge difference when working with "difficult" patients, overall retention, and gave me a much better understanding of what it means to be a patient-centred practitioner. Chris gives very easy to follow, practical advice which you can start implementing right away. Highly recommend!
So, What's Included?
The Happy Patient Project Online Course
VALUE: £1379
My flagship course, upgraded and expanded for 2023! Over 12 hours of content across 4 modules, you'll cover everything you need to know to deliver a world-class, truly patient-centred experience for your patients.
Get Lifetime Access to:
Module 1: Crucial Concepts
How to move from "Transactional" to "Transformational Relationships" with your patients.
How the "Trust Equation" creates fast and lasting rapport with every patient.
AVOID tired conventional wisdom and other flawed techniques that sabotage your results.
Module 2: Understand Your Patient
The 12 Subconscious "Roadblocks" you must avoid when getting to know your patient.
The quickest, easiest Motivational Interviewing methods to prove how good a listener you are.
Discovering hidden hopes, dreams, and emotional barriers to recovery in your patients.
Module 3: Ethical & Effective Explanations
The "Pre-Diagnosis" technique that proves your expertise to the patient before you even touch them!
Deliver your "Essentialist Report of Findings" - without explaining, justifying or defending.
Gets patients to commit to their active care without having to persuade, coerce or convince them..
Module 4: Maximise Your Momentum
How to avoid "dropping the ball" and losing patients after their initial few visits.
The "MAINTAIN Instrument", and Patient Centred Maintenance Care - the ethical alternative to "selling".
Specific strategies to handle difficult situations and talkative patients with ease.
Become a Certified Patient Centred Practitioner™
VALUE: £3000
Demonstrate your dedication and excellence to your team, your patients, and your community by completing the Certified Patient Centred Practitioner™ program. Join an growing tribe of elite DC's, dedicated to the highest standards of excellence and patient care!
2 Live Q&A Calls with me every month
VALUE: £197 / m
Get exclusive access to me for any questions, cases or scenarios you'd like help with. Join me live for a discussion, or submit them in advance and catch up on the recording. Never feel stuck or alone again!
Plus, Access to over £3000 worth of Bonuses!
(Up until now many of these were reserved for my 1-2-1 clients...)
Bonus Course #1
The Social Style Model
Instantly tailors your communication style to each patients' needs. Puts your patients at ease rapidly, and builds immediate rapport and lasting trust. Gets even the most difficult patients on board!
VALUE: £497
Bonus Course #2
Boost Your Confidence
Defeat impostor syndrome and self-doubt for good with proven strategies for building confidence without appearing arrogant. Become the best version of yourself for your patients!
VALUE: £297
Bonus Course #3
Mastering Online Courses
Turbocharges your skill acquisition & results for any online course! Ensures you remain accountable and on track, to maximise your investment in yourself. Never worry about “wasting” an online course again!
VALUE: £297
Bonus Module
The 5 Star Google Review Strategy
The exact strategy myself and my team used to generate over 350 authentic 5* Google Reviews. Plus, the exact email template we used triple our results! Position yourself as the #1 practitioner in your community.
VALUE: £397
Bonus Module
Track Your Key Patient Outcomes
Track your progress objectively, and never kick yourself for letting a patient “slip through the gaps” again! Celebrate your wins, and identify your next target for growth! Includes instant access to my personal Outcome Tracking Spreadsheet.
VALUE: £197
Bonus Resource
The New Patient Experience Guide
The ultimate “quick reference” guide to every point of the patient journey, that you can use immediately. Impress your colleagues with prompts, strategies and frameworks for every stage of care, and know you’ve got an instant solution for any issue just a click away!
VALUE: £397
Bonus Resource
Workbooks for All Courses & Modules
Master each and every skill in clinic with your patients with these step-by-step implementation guides. You'll get prompts to complete specific steps, exercises to practice solo or with colleagues, and goals to achieve in clinic with your patients.
VALUE: £57 x 8
Bonus Resource
Personal 1-2-1 RoF Review
Once you've integrated your new skills and are delivering a truly patient-centred and effective Report of Findings, get my personal feedback on it! You'll also get a personal scorecard, rating you in the 4 key areas that make or break your RoF.
VALUE: £497
You save £6,821 Today!
Plus, get results like these:
Dr Hedd Piper
"Completely and utterly recommend this course... easy to understand, packed full of information, and it's fun!"
Dr Laura Steen
"I can highly recommend it to anyone, whether you're an experienced practitioner, new graduate, or clinic owner... if you're thinking about it, go for it!"
Dr Emma Rush
Definitely do it... anyone can benefit from it!
Dr Ben Roberts
“10/10 from us, I would recommend it to absolutely everybody!”
Frequently Asked Questions
Because this program is so jam-packed with content, it's unrealistic to expect you to take it all in the first time. To make sure you have the chance to revisit the material and approach it from multiple angles, the program takes place over the course of 12 months.
You can expect to complete the core online modules within 3-4 months, after which the live webinars and bonus modules ensure you fully integrate these skills into your everyday practice. Whilst nearly everyone experiences significant results within the first couple of months, by the end of the year you can expect these skills to have become second nature!
No - once you have become certified, you don't have to keep paying to retain that status. You will have the option to update your certification in the future if you should wish, but this is not mandatory. Unlike most certification programs, your certification will never be "taken away" because you didn't want to keep paying a yearly fee.
After you complete the course, you have the option of benefiting from all the live community benefits (Q&A calls, Webinars, tutorial newsletters, community forum) for just £39 / month. I've deliberately kept this as low as I can whilst ensuring you're still invested enough to make the most of them.
This program has been specifically engineered to help keep you accountable, and as easy as possible to complete. From bite-size videos, personal support from me, and specific "integration breaks", I'll do everything I can to support you every step of the way.
But of course, the one thing I can't do is do it for you! But if you do fall behind and need more time, don't worry. You'll still have lifetime access to all on-demand content, and can continue your live member benefits for only £39/month if you wish.
Yes! You'll get a certificate for every module and course you complete, with the number of hours included for your CPD portfolio.
No, but new graduates are welcome too! The content was designed with experienced practitioners in mind, but new DC's will really benefit from it too. You can expect to fast-track not just your clinical confidence, but your diary and patient list too!
Plus, enrol within your first year in practice and get a huge 60% discount off the entire program! Choose the "New Graduate" pricing option below, and upon enrolment you'll be notified where to send proof of your graduation date.
You are welcome to enrol them in the program, however I would strongly recommend reaching out to me first to discuss their needs. In my experience, there are often some additional considerations that need to be taken into account in this situation to ensure you both get the full benefit of the program. Just reach out on Telegram or email me at chris@patientcentred.co.uk .
-Kay Pearce, ISSD, FRCC
Owner of Maristow Chiropractic Clinic
The most change inducing course I have done in years... I've fallen back in love with chiropractic and remembered my "Why"!
-Mark Butterworth, DC
Owner, Headingly Chiropractic Clinic
There's so much valuable information packed into the course - the amount of subtle nuances and specific details in each video was incredible... the best value for money out there!
What's My Investment?
All this can be yours for just 12 monthly payments of £247 (or save 20% by paying in advance). I wanted this course to be accessible for colleagues, but also enough of an investment so that you actually take action on the material. There's nothing worse than buying a course but not using the information and letting it go to waste!
So I've set it to this price to make it so that you take action, and change the way you engage with your patients. So you can get better outcomes and more referrals, and enjoy a more rewarding and less frustrating practice!
New Graduate Discount
Are you in your first year of practice? I've got your back! Save 60% off the regular price, and get all this for just £99 / month!
I know what it's like to start out in practice and feel like you're "in over your head". I wasn't fortunate enough to have a DC to mentor me, and I had to go out and find my own. I don't want that for you, which is why I want to make it easier then ever for you to build your confidence and succeed in practice.
If your graduation date falls within the last 12 months, just choose "New Graduate Discount" when enrolling below and save even more!
How To Get Started
Praise for The Happy Patient Project
Dr Jon Hicks
Thinking of patients or people you know, for each style note down 3 who are clear examples
[e.g. Stacey L - Driver]
"A fantastic resource for us and our clinic, has helped us train our associates and reception team, and improved our patient relationships!"
Dr Rosie Piercy
"Brilliant... I don't feel like I'm selling, I don't feel like I'm convincing, I'm just saying what I think is right for my patient!"
Dr Jamie Wheeler
Introducing the Visit
Give 5 new patients a full introduction to their visit:
"Since the course I'm much more confident with patients, and much more effective... highly recommended!"
Dr Phoebe Bavin
Versatility
Made note of the 6 specific behaviours to improve your versatility
"A very good value course, you get a lot of CPD, a lot of well researched content, a lot of support and guidance... I'd recommend it for anybody!"
Trial Treatment Explanation
Full Recommendations Conversation
"I'm using this stuff every single day with every single patient. Huge, huge value for money... some of the best value CPD you'll do!" - Sam G
